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At Evolution Insights we utilise a large range of research methodologies to discover genuine and deep insights. Our research incorporates a broad spectrum of qualitative and quantitative techniques; ranging from Bulletin Board Focus Groups, Conjoint Analysis, Mobile Phone Surveys, Remote Eye Tracking and Online Surveys to Online Taxonomy Searches, In-Depth Interviews, In-Store Filming and In-Store Intercepts – and beyond.

And as publishers of research, we are able to draw upon a wealth of existing proprietary data for shopper research consulting projects – helping to better inform and deliver your primary research requirements.

Through our proactive research programme, relationships with Retailers, FMCGs and Agencies – and our on-going dialogue with shoppers – we are ideally positioned to offer your business actionable shopper insights.



We utilise a range of innovative and traditional research tools to put the shopper at the heart of your business

Accompanied Shops
Accompanied Shops
Bulletin Board Focus Group
Bulletin Board Focus Groups
Face to Face Interviews
Face to Face Interviews
Focus Groups
Focus Groups
In-Depth Interviews
In-Depth Interviews
In-Store Filming
In-Store Filming
Intercept Interviews
Intercept Interviews
Mobile Phone Surveys
Mobile Phone Surveys
Mystery Shopping
Mystery Shopping
Omnibus Surveys
Omnibus Surveys
Online Fixture Testing
Online Fixture Testing
Online Surveys
Online Surveys
Online Taxonomy Searches
Online Taxonomy Searches
Remote Eye Tracking
Remote Eye Tracking
Vox Pops
Vox Pops



Our off-the-shelf shopper insight reports deliver affordable insight into shopper motivation and behaviour at an affordable price. Reports are available for purchase on an individual basis or as part of an annual subscription

Our reports are grouped into four categories:



Our bespoke research consulting services cover all aspects of shopper motivation and behaviour

Our Bespoke Research service is aimed at retailers, brand manufacturers and agencies that have specific shopper research requirements. We have wide ranging experience and expertise across all major primary research methodologies, and undertake shopper research projects for clients of all different sizes and complexity. Our services range from co-ordinating one-off primary research projects all the way through to full service shopper research – incorporating full scoping, design, recruitment and project management, plus of course full documentation and presentation of key insights and recommendations.

As publishers of research, we are able to draw upon a wealth of existing proprietary data for shopper research consulting projects – helping to better inform and deliver your primary research requirements.

Why not contact us to discuss your shopper research requirements or send us your brief. We aim to respond with a full research proposal and quote within 2 working days.

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Insight Plus


Insight Plus offers tailored research, analysis and insight for your business

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Insight Plus has two main benefits for clients;

Questions – Simply add your own questions to an upcoming study, and benefit from their inclusion into a larger research project and low cost (and the ability to cross with other questions already being asked). Client will receive the answer to their questions, which will not be available to others. Questions start from as little as £300.

Analyst time – We realise that our body of works is very extensive, and therefore sometimes as a client (subscriber) you may not be able to put your finger on the information you want straight away. With the purchase of analyst time you can get us to further interrogate the data or reports to ensure you have a product that fits your exact need. You may want us to report using a specific retailer only, or possibly cross a question that doesn’t appear in the standard report, whatever your need our analysts are here to help.



Brands we work with

Our Work


We work with some of the world's biggest brand's and manufacturers



Upcoming reports


It is not surprising that some shoppers are looking to for alternative channels for their food and groceries in an attempt to make savings.  Although the Big Four supermarkets remain the most popular channels, alternative channels such as Amazon Groceries aim to tempt shoppers away from their usual supermarket choice.  The internet has allowed for the emergence of sites offering bulk and discount groceries without the need for physical stores, thus keeping costs low. Bulk discount stores such as Makro and Costco provide shoppers with not only the opportunity to buy essential in bulk, but also products that they can’t get in standard supermarkets. They also work as a form of entertainment, with many shoppers seeing them as a trip out, where they can take their families, have a browse and have lunch.  This report will provide a holistic view on where shoppers go, how frequently and most importantly why they choose this channel to fulfil their shopping needs.


This section of our channel series investigates shopper perceptions, attitudes and behaviours in relation to Large Supermarkets. Large Supermarkets are the most frequented of all the channels and continue to dominate the Food & Grocery market; our in-depth research explores a multitude of themes in this area. The Large Supermarket report will cover channel penetration, spend by mission, primary store (including how shoppers define primary store), shopper share, drivers to store, barriers to purchase (by category) and overall perceptions of the different retailers (Quality, Price, Range and Value).

Evolution Blog


The latest Food and Grocery Shopper opinion

Costco bulk-buying: Savvy shopping or blind believing?

May, 2015

I recently went on an expedition to Costco in the name of research; the aim was to get a sense of who shops there, the overall shopping experience, the Price/Value for money and the range of products on offer.

On arrival it was not what I expected, I was transported into what felt like the Narnia of shopping, with floor to ceiling stacks of everything from Chocolate Bars to Hot Tubs (my kind of research!).

What I didn’t expect was the surprising amount of ‘regular’ families shopping for everyday household items; I thought it would be predominantly shopkeepers, restaurant owners, et al. As I toured the warehouse I decided it would be best to make a few purchases to really get the full experience.

I bought: 24 x Flake (guilty pleasure), 10kg box of Persil Washing Powder, 12 x Dolmio Pasta Sauce, 1 car wash kit (bargain) and 3 x Carex Hand Wash (ran out).

It was enjoyable browsing the wide range of products that aren’t usually available in stores that I frequent, particularly the foreign products. The issue with foreign products is that I have no idea whether they are good value or not. I felt myself falling into the ‘bulk-buying is cheaper’ trap; everything appeared to be such a bargain, but is it really?

Carrying on my research in the café, I compared the price of the Carex I had bought (online), only to find the exact same SKU (in singles) on promotion at two different supermarkets… for less than what I had paid.

Bulk buying is a catalyst in unnecessary consumption, despite being a single shopper I buy larger pack sizes as they are often better value, why buy half a cucumber when it is not half of the price? However, in real terms is it better value when consumption may take a number of months (opportunity cost) not better value when such vast quantities aren’t needed, manifesting as either waste or over usage (in expandable categories). Buy more, spend more, consume more (Flake anyone?).

I cast my mind back to the ‘regular’ families I saw earlier and wondered whether they were truly saving any money. Perhaps they made the same mistake as I, blindly believing that buying in bulk means getting a better deal than buying smaller quantities.

On the other hand, these families could have mastered the art of multi-channel shopping, stocking up on non-expandable categories like Washing Powder, there are big savings to be made on categories like Washing Powder, where the number of laundry washes one might do per week is finite. In summary bigger is not always better.

On a supplementary note my advice would be… If you don’t have a car, don’t buy 10kg of Washing Powder.

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